The Developer Push Gaming

Push Gaming is one of the leading developers of software for online casinos, specialising in the creation of high-quality video slots. The company is renowned for its innovative approach to game development and distinctive mathematical models.

The History of Establishment

Push Gaming was established in 2010 in London. The company is led by CEO James Marshall, who previously held positions in prominent gambling companies, including NextGen Gaming and Barcrest. Initially, Push Gaming focused on adapting land-based slots for the online market; however, in 2013, the company fully transitioned to developing its own original entertainment.

In September of 2023, LeoVegas Group, owned by MGM, completed the acquisition of a controlling stake in the game developer Push Gaming.

In 2018, Push Gaming established an office in Malta, in turn expanding its presence in the European market. In 2023, the company was acquired by the LeoVegas Group, further solidifying its position in the online gambling industry.

In March of 2024, the B2B entertainment developer Push Gaming unveiled its expanding content library in collaboration with Glitnor Group as part of its strategy for global expansion.

In September 2024, the B2B entertainment developer Push Gaming increased its growth in Europe through a new partnership with Ambassadoribet in Georgia.

In October 2024, Push Gaming introduced its gaming content in collaboration with the major operator Interwetten, marking a significant expansion into regulated markets across Europe.

Push Gaming Portfolio

Push Gaming exclusively develops video slots that are distinguished by their high-quality graphics and innovative gameplay mechanics. The average Return to Player (RTP) percentage across all games stands at an impressive 96.5%. The company releases a relatively modest number of titles each year, approximately 6 to 8 new slots, with a strong emphasis on the quality of each product.

By the end of 2024, the developer’s official website featured 47 video slots, two of which became available only at the beginning of January 2025. All games include demo versions that can be launched directly on the website. However, access to certain slots is restricted in some countries.

Technical Aspect and Quality Control

All Push Gaming titles are developed using HTML5, ensuring total compatibility with mobile devices. The company employs its proprietary distribution platform — the Push Gaming Platform. Every game undergoes rigorous testing in independent laboratories, including BMM Testlabs and Gaming Laboratories International (GLI).

Licensing and Regulation

Push Gaming operates under the following licenses:

• UK Gambling Commission (UKGC)
• Malta Gaming Authority (MGA)
• Gibraltar Gambling Commission (GGC)

All games are certified for operation in regulated markets such as the United Kingdom, Malta, Sweden, Denmark, Romania, and various other countries.

Innovation and Future Development

Push Gaming continues to advance innovative gaming mechanics. The company was among the pioneers to introduce cluster pays in online slots and continues to experiment with unconventional playing field formats. In 2020, the company acquired the GSI platform, granting it complete control over the distribution of its games.

TORONTO, ON (4 December 2024) – BetMGM, a leading iGaming and sports betting operator, announced a new partnership with Push Gaming, a B2B provider in the online gaming sector. The first phase of the partnership will see the integration of some of Push Gaming’s top slots into BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will become the exclusive partner of Push Gaming in the United States.

Conclusion

Push Gaming has established itself as a developer of high-quality and innovative slots characterised by significant volatility and the potential for substantial wins. Despite the relatively modest size of its portfolio, each game offers a unique gameplay experience and exceptional quality of execution. Adherence to regulatory requirements and continuous advancements in technological infrastructure ensure the company’s stable position within the gambling software market.